Engaging with social media in your congregation
Social media offers us an opportunity to reach thousands of people with the good news of Jesus Christ and his message of hope.
Around the world, 4.76 billion people use social media (Mailchimp).
In Australia:
- Facebook – 18.5 million monthly active Australian users
- YouTube – 17.5 million unique Australian visitors per month
- WhatsApp – 12 million active Australian users
- Instagram – 10 million monthly active Australian users
- LinkedIn – 6.5 million monthly active Australian users.
And approximately:
- 6 in 10 Australians use Facebook.
- 1 in 2 Australians use Facebook on a daily basis.
- 1 in 2 Australians use YouTube.
- 1 in 3 Australians use Instagram.
- 1 in 4 Australians use Snapchat.
According to age, the Facebook demographics in Australia are:
| Age bracket | Number of users* |
| 13–17 | 1.1 million |
| 18–25 | 3.5 million |
| 25–39 | 6.3 million |
| 40–55 | 4.3 million |
| 55–64 | 1.7 million |
| 65+ | 1.5 million |
*approximate numbers of total users, not all necessarily active over the last month
Social Media Statistics Australia – February 2023, www.socialmedianews.com.au
Generating and sharing gospel content is the source of reaching people with the good news of Jesus Christ.
Lutheran Media and Messages of Hope exist to use media to reach people with the good news of Jesus Christ and his message of hope.
Along with reaching out on social media, Lutheran Media and Messages of Hope generates gospel images, videos and podcast posts for you to share on your social media pages and accounts so that many more people receive the good news of Jesus Christ.
You can like, share and use the social media posts on your own, your congregation’s, your school’s, and other organisation’s social media accounts.
By liking, commenting, and sharing, you are helping spread the good news and hope of Jesus Christ.
You can like, share and follow Lutheran Media and Messages of Hope on Facebook, YouTube, Instagram, LinkedIn, Twitter and Spotify and iTunes.
You can find the links to these in the top corner of the websites:
READ MORE STORIES ABOUT Local Mission, Local Mission – Get Involved, Lutheran Media, social media
